MARKOTS Postcard Marketing: Client Design Instruction Form

All our postcards are custom designed to your specific business needs. This form will help us understand your requirements.

Our advertising strategy people will review the data you submit from a business perspective and our creative team will render a first concept/design for you to comment on, as an initial step towards finalizing the design process.

(You do not need to fill in all the information. Please do the best you can. This will speed up the process and make sure you get the design and content you are looking for.)

^*Name of business:
^*Contact name:
^*E-mail address:
	^*Required fields. (all other fields below are optional).

(Privacy Notice: We respect your privacy and do not rent or sell e-mail addresses.)

Overall perspective

1. What are the specific goals/targeting needs of your postcard direct mail campaign?

2. Nature of your business?

3. How old is your business?

4. Who are your competitors?

5. Have you done postcard advertising before? What other advertising are you currently doing or have you done in the recent past? (e.g. door hangers, newspapers, radio, other direct mail, etc.)

6. Tell us a little about whether you were happy with the results, and the reasons you think it did or did not work.

7. What is the greatest marketing challenge you have in your business?

Business content

1. What header would you like to use on the front and back?

2. Is there any "call to action" (recommended), offers, coupons, etc.? Any disclaimers or expiration dates on coupon? Please specify

3. Primary message that should be prominent.

4. Secondary message that need not be so prominent.

5. Business address, location information (cross street, near local landmark, etc.), Telephone number(s). Website. E-mail. Hours of operation. (Whatever information you want to provide).

Graphics

1. Are there any existing images or styles that you want to use in this specific campaign? Existing logos/ads if any. (Give details below and e-mail all files to graphics@markots.com . In all e-mail correspondence, please include your business name in the subject line followed by by “postcard”—e.g. "XYZ Café/postcard").

2. If there are any new images or certain styles you wish us to use, please elaborate here. Again, send files, if any, to graphics@markots.com. If you wish us to use photos from our library, let us know what type of photos. There is no charge for this.

3. Any preference about color schemes? Fonts?

Layout

This section should only be filled out if you wish to be more specific about layout. If you do not fill this in we will use our judgment based on our experience in designing postcards. We have marked the postcard area FRONT and BACK by zones. Please let us know what you want to put on each area.
Fill out your idea of the content for each of the areas defined, front and back. Note: this is very loose and need not be adhered to at all, but you can use it to show use of the available space.

We do two different sizes of postcards: 4" X 6" or 5 ½" X 8 ½".