It is “custom” because unlike other shared advertising programs where advertisers have to follow set formats, schedules, territories and delivery mechanisms of the respective publishers, the SCAP is totally flexible and implemented according to the needs of the advertisers themselves. SCAP also give control to the advertisers on who else will be on that advertising piece. It also allows rotation of distribution method between direct mail and direct to door if that is preferred.

Who would benefit from SCAPs?

Shopping Centers, Strip Malls or Downtown Stores desiring a saturation coverage in the     neighborhood by radius, zip code or other geographic criteria Realtor and Mortgage Broker sharing an advertising piece Event or theme driven advertising to a selected area Regional or national advertisers emphasizing their local strength Many other possibilities involving non-competing businesses that share a common market

What are the various formats and delivery mechanism?

Depending on whether the preference is to do the direct mail route (USPS delivery) or the direct to door way (in which case private distribution is used), we can use postcards or door hangers (the more common formats) or any other formats such as flyers and booklets.

What are the pre-requisites for the program? Like-minded advertisers willing to cooperate on a shared advertising program Intent to make it an ongoing advertising program, but commitment to do it at least 4    times in a year. Advertising works better with repetition and setting this up requires a lot    of effort on our side on the front end.

What will MARKOTS do to get this started for us?

We will handle the project start to finish for you including concept, format selection, design, production, mapping, scheduling and distribution. We will also do all the coordination work with individual advertisers to assure timely execution of the project. If you need us to put out some literature to explain the program to potential advertisers that you have identified (to get their buy-in), we will do that as well.

Where do we start?

In projects of this nature, it is usual to have one “lead person” from the advertisers’ side take the initiative. It could be one of the proactive business owners or a motivated Property Manager willing to share in the cost to help build foot traffic to the shopping center. Even though all the work will be done by MARKOTS, such ownership at the local level is necessary to help the project succeed.

Please fill the form below to get the process started. Please give us as much information as you can to enable us understand what your exact needs are. You do NOT need to answer every question. If you are not sure of the response to any question, please proceed to the next one.